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According to FIFA. Yet, a new study by researchers Michael A. In data collected between the years and , the researchers found that women athletes are actually covered less in media now than they were in In , only 3.
Instead of female athletes being framed as sexual objects, they are now predominantly idealized for their ability to juggle athletics with roles as mothers or girlfriends—the socially suitable, fundamental roles for women in relation to men.
Thanks to Title IX, millions more girls and women are playing sports than ever. What is interesting about this decline is the way it seems to correlate with a kind of gender respectability politics.
Women have been covered less, it seems, because sports announcers are no longer allowed to turn them into sexual objects with impunity. It is not surprising, they add, that two of the three networks have the same male sports anchors now as they did in Sexism in media manifests for female athletes in myriad ways—they are their most appealing when they can be idealized in the two roles men find most relatable: sex object and caregiver.
I suspect what we have here is nationalism trumping sexism.