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Comcast is bringing a massive World Cup content hub to its X1 platform, with screens, menus and voice commands available in both languages. The content will integrate all live linear coverage from Telemundo, which has exclusive U.
English language TV rights to the matches, on the X1 platform, where 22 million residential X1 video subscribers will have the ability to watch full-game replays, highlights, web video, real-time analytics and on-screen player and team stats.
X1 customers will also be able to receive notifications on their TV or phone, letting them know when their go-to team is about to hit the soccer pitch.
The World Cup is an ideal time to reach the growing Hispanic population in the U. Xfinity Stream app users will have access to full-event replays and highlights on demand, or they can watch pregame and postgame analysis. For those with X1 set-top boxes, the integrated X1 Sports App gives viewers a way to set recordings, watch live matches and access real-time stats from matches.
The X1 voice-activated remote has also been integrated to help viewers navigate the World Cup experience. The voice remote is quite popular; according to Comcast, more than 1.
Comcast owns Telemundo but says ownership will not affect how the company presents the matches. There will be equal representation on the content hub from both Telemundo and Fox Sports, said Vito Forlenza, senior director, TV Everywhere content and product strategy for Comcast Cable.
The World Cup content hub is a continuation of other destinations Comcast has created for its X1 platform surrounding marquee television events, beginning with the Rio Olympics.