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The conference consists of ten full-member universities. Its ten members, located in Iowa , Kansas , Oklahoma , Texas , and West Virginia , include eight public and two private, Christian schools. Additionally, the Big 12 has 11 affiliate members, eight for the sport of wrestling , one for women's gymnastics , and two for women's rowing.
The Big 12 Conference is a c 3 nonprofit organization  incorporated in Delaware. TCU and West Virginia joined from the Mountain West and Big East Conferences respectively to offset two of the departing schools, bringing the conference to its current strength.
The Big 12 Conference, like others involved in the realignment, has kept its name primarily for marketing purposes; the conference has high name recognition and remains one of the Power Five conferences which are considered the primary contenders to produce a College Football Playoff champion team in any given year.
Attempts to rename the Big 12 to reflect its current strength would lead to confusion with the current Big Ten Conference which currently has 14 teams. The Big 12 Conference commissioner is Bob Bowlsby.