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According to N. Going further, both companies will also explore collaboration on the development of other original sports programmes," he said in a statement.
Sony is the official broadcaster of popular T20 tournament Indian Premier League till In collaboration with MSM, ESPN will launch a co-branded localised multisport website and mobile app, which will provide coverage of cricket, football, tennis, the National Basketball Association NBA , badminton, field hockey among others.
This exciting, long-term collaboration between ESPN and MSM will serve Indian sports fans with exceptional products, content and coverage through the combined strengths and expertise of our two companies, which each have a strong heritage of leadership and innovation in India.
We are very excited to be working with Sony, one of the leading television channels in India, on the opportunities that lie ahead," said Wolff.
There will be a robust social media presence for the new co-branded media platforms and, an online programming guide for television.
According to the company, components of the collaboration require regulatory approvals, for which the process is currently underway.
ESPN will add to that by delivering more than 1, hours of programming per year from its portfolio of sports rights, original programming and studio programmes.
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