At its launch, the channel held the regional cable television rights to the Atlanta Braves , Atlanta Hawks and Charlotte Hornets. Shortly after Turner completed its merger with Time Warner , SportSouth was purchased by News Corporation 's Fox Cable Networks in the winter of ; the channel was integrated into the recently formed Fox Sports Net group of regional sports networks, and was officially rebranded as Fox Sports South in the spring of later amending the name to "Fox Sports Net South" in , as part of a collective brand modification of the FSN networks under the "Fox Sports Net" banner.
In , Fox Sports South began producing the Southern Sports Report from its Midtown Atlanta studios, as part of the collective FSN networks' expansion of "regional sports reports" to complement the National Sports Report , both formatted as daily news programs focusing on sports news and highlights.
The Atlanta studios served as a production hub for the regional sports reports broadcast on other FSN networks, often utilizing the same anchors with Terry Chick being the most prominent. The Southern Sports Report was discontinued in ; around the same time, FSN South began producing a similar program, Around The South, which focused on sports stories across the region.
In , SportSouth acquired the partial television rights to the Atlanta Braves , splitting the telecasts with Atlanta independent station WPCH-TV channel 17 , which ceased distributing the station's Braves telecasts nationally after its separation from its companion superstation feed TBS which became a conventional cable network in October On February 28, , Fox Sports South and SportSouth reached a deal with the Braves to acquire the 45 additional Atlanta Braves games beginning with the season , ending the team's contract with WPCH-TV and marking the first time in 40 years that the team's game telecasts were not available on broadcast television in the Atlanta market.
It is, by far, the largest coverage by area and total market reach of any FSN affiliate. As such, the channel is often separated into several sub-regional feeds for the purposes of adhering to the various professional leagues' home territory rules. Neither team's games are seen elsewhere within Fox Sports South's coverage area, although Predators games are occasionally rebroadcast in North Carolina.
In October , Fox decided to split Fox Sports South into three separate channels to offer more localized sports coverage.