It emerged in December that Eleven Sports had attracted fewer than expected subscribers and had failed to agree a carriage deal with any Pay-TV platform. This limited its reach and also caused the UFC, which had made this eleven sports channel number a condition of its broadcast deal, to cancel the arrangement. Eleven Sports said it planned to renegotiate its deals with La Liga, the top soccer competition in Spain, and with IMG, the international rights holder for Serie A and the Dutch Eredivisie soccer league, to help make the business more sustainable. Eleven Sports deal Talks with La Liga, which has deals with Eleven Sports in other territories, have been successful and the competition will be available to subscribers until at least the end of the current campaign. This follows the strategic decision we have taken to amicably end our partnership with IMG, the agency that manages these rights.
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Eleven Sports 1 and Eleven Sports 2 will launch in August via an online streaming platform, with full details and pricing to be announced soon.
But the company has also confirmed it is in discussions with other major platforms in the UK and Ireland to offer "the widest possible access to the premium action available on the service", in line with a 'platform agnostic' approach it has taken in its other international markets.
The company will also provide four 'pop-up' event channels that will spring into action whenever there's a schedule clash.
Eleven has shown, in a relatively short time, they are an innovative and creative company and we believe our vast experience and knowledge of the sports media rights business, alongside our production expertise will play an important part in making these two new channels a big success in the UK and Ireland.
Going direct to consumer is a natural evolution of our overall business and very much part of our strategy to search for new commercial avenues for our clients.
London-based Eleven Sports was founded in as part of a new batch of sports streaming companies that look set to change sports broadcasting in the same way Netflix has changed the ways audiences watch and access drama series and movies.
Both have scored early successes by taking key football rights deals from traditional broadcasters, including Sky and BT.